SEO Checklist 2018: Search Engine Optimization is necessary for the websites in today era. SEO is evolving after the Google Algorithm updates. So, here we are sharing the SEO Checklist 2018. It is useful to you and understands what SEO factors and techniques are working in 2018.
Before we share the SEO Checklist 2018, we tell you about What is SEO?
What is Search Engine Optimization (SEO)?
Search Engine Optimization is used to optimize the website for getting the higher ranking in Search Engines. Search Engine crawl and index the website then give the ranking basis of optimization. SEO is of two types.
1. On Page SEO
2. Off Page SEO
On Page SEO:
On Page SEO is used to optimize the individual webpage for getting the higher ranking in Search Engines. Here optimization means to put the proper meta tags, heading tags, sitemap, robots.txt, ALT text etc.
Off Page SEO:
Off Page SEO is used to improve the position of a website in Search Engine. Here we can improve the ranking through backlinks, Web 2.0, Images, Infographics, PPT and PDF, Ebook etc.
Basic SEO Checklist 2018 For the Beginners
Table of Contents
- Basic SEO Checklist 2018 For the Beginners
- On Page SEO Checklist 2018
- 1. User-Friendly Design:
- 2. Short URL:
- 3. Keyword Research:
- 4. Keywords in URL:
- 5. Title Tag:
- 6. Meta Description:
- 7. Heading Tags:
- 8. Long Form of Content:
- 9. Optimize the Images:
- 10. XML and HTML Sitemap:
- 11. Internal and External Linking:
- 12. Fast Loading Speed:
- 13. Secure Website with SSL:
- 14. Content Delivery Network (CDN):
- 15. Mobile-friendly:
- 16. Schema Markup:
- 17. Google Webmaster and Google Analytics:
- 18. Robots File:
- 19. Canonical Tag:
- 20. W3C Validation:
- 21. Check Broken Links:
- 22. RSS Feed:
- Off Page SEO Checklist 2018
- 1. Blogging:
- 2. Social Media Engagement:
- 3. Document Sharing:
- 4. Infographics:
- 5. Video:
- 6. Questions and Answers:
- 7. Guest Post:
- 8. Forum Marketing:
- 9. Business Listing:
- 10. Repurpose Your Content:
- 11. Blog Commenting:
- 12. Social Bookmarking:
- 13. Articles:
- 14. Audio or Podcasts:
- 15. Image Sharing:
- 16. Directory Submission:
So here we provide both On Page and Off Page SEO Techniques 2018 in detail which are using. First, we share On-Page SEO Checklist 2018.
On Page SEO Checklist 2018
1. User-Friendly Design:
Website Design should be user-friendly and the SEO related website uses simple and clear design layout. Because a user can understand easily the website intention. These type of websites attract the users. The website should mobile-friendly. Mobile Friendly means the website should open according to mobile format.
“A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or product you offer.
Collect Contact details for future ongoing relation.”
― Mohamed Saad
2. Short URL:
Use short URL in your website because of short URL’s rank better in Google Search Engine. Avoid long URL’s and it impacts the URL structure. Use SEO Friendly URL in your page or article. SEO friendly URL has the simple and clear structure like this.
3. Keyword Research:
The user types the search queries in the search engines and finds the relevant result through typing the keywords. So keyword research is important On Page SEO Factor to get rank well in Search Engines. There are various tools that provide the keyword suggestion. Some tools are
a. Google Adwords Keyword Planner Tool
b. Long tail Pro
c. KW Finder
Use Long tail keywords to rank your websites in Search Engine. Why Long tail keywords because they are user specific and have the better conversion rate in compare of Short tails.
Try to use LSI keywords in your blog or website because, in 2018, Search Engines are smarter and understand the user intent. Try to use the keywords variation in your article or page. LSI is Latent Semantic Indexing. This is using the synonym of keywords.
Example: If you have keyword Best On-Page SEO Techniques then you can use variation like Top On Page SEO Techniques, On Page SEO Checklist etc. There are the many LSI keyword suggestion tools are available. Use these tools like Google Autocomplete and lsikeywords.com.
4. Keywords in URL:
Use the keyword in URL because they help in to get the top SEO rankings in search engines. It helps to search engine what is the article all about.
5. Title Tag:
The title is a clickable hyperlink text. Use the title tag because the title is important for every blog and page. Without Title the story is nothing. Use keywords in your Title tag and make it effective. Your title should be 50-60 characters long.
Example: <title> Digital Marketing in India- Ellison Hub</title>
6. Meta Description:
The meta description is another important ranking factor in SEO. Use your keywords in the meta description and make it effective. Avoid keyword stuffing in your description. The meta description should be 150-160 characters.
<meta name=”description” content=”Ellison-Hub is the digital marketing company with best SEO services in India”>
7. Heading Tags:
The heading tags are most important and it helps the user about the content. Heading tags are basically h1, h2, h3, h4, h5, h6. You should use only one H1 Tag and more H2, H3 tags in your website or blog. It helps the content to rank well in Search Engines.
Example: <h1>Basic SEO Checklist 2018</h1>
8. Long Form of Content:
Google loves content and if you have more and relevant content on your websites then Google will give you preference. So give detailed information about the topic and write the long form of content. it has many benefits like you can do more internal and external linking.
According to the Backlinko, Founder Brian Dean told that
In fact, the average word count of a Google first page result is 1,890 words.
9. Optimize the Images:
Image Optimization is very important because in case of images Search Engine does not recognize the image. So use ALT text in images and then search engine understands what is image all about. Use keywords in the ALT Text. Give proper title, caption, ALT text and use lightweight images for speed.
Example: <img src=”seo-checklist.gif” alt=”SEO Checklist 2018″ height=”42″ width=”42″>
10. XML and HTML Sitemap:
Create a sitemap for your website. The sitemap is necessary because of the search engine index the website early through sitemaps. Create XML sitemap for your website and submit it in Google Webmaster tools. The XML sitemap is mainly focused on search engines not human.
The HTML sitemap is designed for the human purpose. It is present on the website.
11. Internal and External Linking:
Use Internal linking to pass the link juice to your website. The internal linking is mainly for your website and connect all your web pages through internal links.
Use External linking, you can link your website to the higher authority websites and it increases your rankings in search engine.
Example: <a href=”http://www.ellisonhub.com”> Digital Marketing Services India </a>
12. Fast Loading Speed:
13. Secure Website with SSL:
Google said that security is another ranking factor and give priority to HTTPS website over HTTP website. It means that Google gives their user a secure environment. So take SSL for your website and rank on the competitive keywords early.
14. Content Delivery Network (CDN):
If you want to increase your website loading speed then use Content Delivery Network because of CDN loads the website on their particular server where the user opens it. So CDN takes all the load themselves. Use CDN, if you have not budgeted then you can use free CDN of Cloudflare for one website. Increase your website loading speed through CDN.
The website should be mobile friendly because Mobile has more searches than desktop. So your website should open fast on mobile. The design and layout are open according to the mobile format. If you want your website mobile-friendly then choose the mobile-friendly themes otherwise use Google AMP format to open the website on mobile very fast. AMP is known as Accelerated Mobile Pages. Google AMP loads your website fast on Mobile devices and decreases the website load time.
16. Schema Markup:
Use Schema to win the Google Snippet in Search Engine. If you use schema and no one is using it then your website or article shows before the first organic result. It shows your website at 0 position. Get ranks in Featured Snippet.
Because Google wants to give their user a relevant result. Apply the Schema and get the better search engine rankings. You can apply schema through Google Webmaster tools on your website.
17. Google Webmaster and Google Analytics:
If you want to get the better ranking in SERP then use Google Webmaster and Google Analytics tools. These tools are free and these are the Google tools.
Google Webmaster or Google Search Console tool helps your website. You can see internal links, submit the sitemap, robots file, fetch your website URL, target your website in a particular region, broken links etc. It helps you to rank the particular keywords.
Google Analytics tool helps you to measure the traffic of your website, traffic location, type of traffic, bounce rate, you can filter your result through this tool. It will help more and give the website traffic analysis.
18. Robots File:
Use robots file to guide the search engine which page should be the index or which should not. If you don’t want particular page index then you can disallow by robots.txt file.
19. Canonical Tag:
Canonical tag boosts your ranking in Search Engine Result Page (SERP). By using the canonical tag the duplicate issue resolves. You can not face the duplicate content issue on your website.
Example: <link rel=”canonical” href=”http://blog.ellisonhub.com/seo/seo-checklist.html/” />
20. W3C Validation:
W3C validation is for your website code. So validate your website code by W3C Validator website and take W3C validation. This also cleans your coding structure of your website.
21. Check Broken Links:
Check broken links on your website. Google webmaster tells you that how many broken links present on your website. Fix these issues by redirection. You can resolve this issue by 301 (Permanent Redirection) to other page or 302 redirects (Temporary Redirection).
Broken Link issue is called Error 404. Error 404 can be happened by deleting your page from the website or URL mistake. Fix this by redirection method.
22. RSS Feed:
Create RSS feeds through Feedburner website and people will subscribe through RSS feed to your blog or website. It is important for the websites. RSS feeds will give you the traffic and sends your latest activity to your visitors who subscribe you through RSS feed.
So these are the On Page SEO Checklist 2018 for a website to get ranking early.
Off Page SEO Checklist 2018
Blogging is the best method to build the links manually. With the help of blogging, you can help your customers and educate him about your products. Blogging is useful for establishing the trust and good relationship with customers.
Blogging is helpful to drive the traffic to your website. There are many blogs website where can you post the blogs like WordPress, Blogger, Wix, Tumblr. These are the high domain authority websites.
Benefits of Blogging:
a. Targeted Traffic
b. High-Quality Backlinks
c. Better Customer Relationship
d. Build Trust and Authority
e. Long-term results
2. Social Media Engagement:
Social Media is the important factor for traffic and you can build the strong authority of your websites through social media. You should post your blog, services, images on Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Instagram. Do your brand awareness through social media platforms.
Facebook has the high number of users than other social media platforms. Create Facebook Page and aware your brand with Facebook Page. Also, create the Facebook group and add more members. Join other larger facebook groups and post your content. By this technique, you can get targeted traffic on your website and blog. Use relevant hashtags in your post to get more reach.
Twitter is the other platform which gives you the traffic. Here you can tweet with hashtags and website links. You can make a list, retweets other tweets, create moments which helps you to get traffic to your website. Twitter tweet length is 280 characters.
LinkedIn is the platform which is designed for professionals. Here you can post your website content and write the article for your audience to drive the traffic on your websites.
Create a LinkedIn company page and groups to get the traffic to your websites. Post your content with relevant hashtags.
Pinterest is an image sharing website and it will give you more traffic to your website in comparison of Facebook, LinkedIn. So post your images with the website link. Pinterest decreases the bounce rate of your website and it has the better sign for any websites. Use hashtags and post the image with link and description.
Instagram is the photo sharing website with high engagement rate. Here you can share your photos with description and hashtags. If you want more engagement and reach then use 28-29 hashtags in your post.
f. Google Plus:
Post your blog or website content on Google Plus with hashtags. Join larger Google Plus Communities to drive the traffic to your website. Google Plus also gives you the targeted traffic and help to decrease your website bounce rate.
Create Google Plus Collection and Community. Grow it with adding the members. Follow other industry members and get the targeted traffic.
In backlinking, Social Media has 35 % weightage. So use the power of social media and boost your website authority.
3. Document Sharing:
Create PPT and PDF of your blog and post it on the PPT submission website like Slideshare, and PDF submission on Website like Scribd.
You can post case studies on your blog about any topic. By this, you can get the high targeted traffic for your website.
Create Ebook for your audience and educate them through your Ebook. Ask your users for email in exchange of Ebook.
You can make the infographic of your services and present the details in short form on Infographics. Infographics will give you a higher engagement rate and drive more traffic to your website.
It is the best technique to get targeted traffic and audience. You can make and post your infographics on Canva, Infogram, Easel.ly, Pinterest, Instagram etc.
The video is the growing and more engaging platform. You should create the video about your products and understand your audience what is the product working.
Submit your video on Youtube because Youtube is the second largest search engine after Google. Post your video content regularly and get subscribers. Youtube has its algorithm if you will work regularly on youtube then it will viral your video definitely.
56% audience want to see the video content which is more than any content.
6. Questions and Answers:
Question and Answer is another technique to get traffic to your website. Put up your questions on the websites like Quora, Yahoo Answers otherwise give other user’s question answer in depth and link your website content in the answer.
Quora is the high domain authority website. Make a better profile on Quora and give the answers in depth. It is the highly recommended method to get traffic to your website.
7. Guest Post:
If you want to get the traffic early then post the blog on high domain authority websites. It will give you traffic early. The author of the website will give you the backlink in Author section which is very useful to you and it diverts the traffic on your website.
Follow these rules for the guest post.
a. Email 2-3 unique content to the author of the website
b. Follow the guidelines of that website.
c. Ask One Do Follow backlink.
d. Content should be 1000 words,
e. Thanks to the website owner and give the answer to all the comments.
f. Share guest post on social media profiles.
8. Forum Marketing:
Forum marketing is the other source of traffic. First, you should create the attractive profile on the forum websites and give the other user’s question answer. When you will make authority in that forum then you can post your website link. So put your website link in your signature.
There are many forum websites like Joomla, CNet etc. Make authority and get the targeted traffic from the forum. You can also ask your question here.
9. Business Listing:
List your business on the famous websites like Google My Business, Manta, Foursquare, Yellow Pages and the local directories. If you want to get the rank in the local area then you should get the more and genuine reviews to your websites. It will help to get the better rank in search engines and boost your website authority.
In Local Listing, You should give your complete address like Name, Phone Number, Address, Website link, pin code, business hours etc. Get more reviews with good user experience and get higher rankings in search engine through the local listing.
10. Repurpose Your Content:
Repurpose your blog content after 20 days of the blog post. You can repost it on Medium and LinkedIn with Fresh Titles. There is no duplicate content issue on these websites because these websites use the canonical tag. Canonical tag avoids the duplicate content issue.
You can repurpose your content in form of Infographics, PPT, PDF, Ebooks, Case studies, Video, Audio.
Update your blog content on regular basis it maintains your website rankings in the search engine because of search engine wants fresh content. By updating it counts as fresh content.
11. Blog Commenting:
Blog commenting is another way to get traffic from the other websites in your niche. Use Blog comments for traffic. Do not spam the comments. Post 3-4 comments on the other blogs daily and write the genuine comment with regarding that topic. Use your name, email address, website link, genuine comment. It also gives you traffic. Do this in the proper way.
12. Social Bookmarking:
Social bookmarking is another way to get traffic to your website. Submit your website link on the high Domain Authority websites. It helps you to boost the rankings. There are many social bookmarking websites like Reddit, Digg, Diigo, Google Bookmarks, Mix, Plurk, Tumblr etc.
The article is another way to establish you as the industry expert. An article is used for giving the product related information. Share the valuable information and give the link in Author Bio.
Submit your articles on high authority websites like Livejournal, Hubpages, Ezine, ehow etc.
if you submit your article in the proper way then it is the best technique to get ranking in Search Engines.
14. Audio or Podcasts:
A podcast is popular in recent time. There are many famous marketers who do the podcasts on their website. It will give you the high-quality backlinks.
Create a Podcast and explain your product details and benefits. Submit it on high authority websites like Soundcloud. Give proper title, description, website or blog link in these websites. By using this you can increase your domain authority.
15. Image Sharing:
Image sharing is the best way to gain high-quality traffic and targeted traffic. Share your website service photo on the image sharing websites. Use the high authority website like Flickr, Pinterest, 4shared, Photolog, Instagram.
Give proper title, description and ALT Text in your images. Use this method for backlinking.
Benefits of Image Sharing:
a. Business Name Promotion.
b. Targeted traffic
c. Share product images
d. Build relationship and engagement.
16. Directory Submission:
Some people say that directory submission is dead. No, it is not. Submit your website on high domain authority directory websites. Do this process in a limit. It will give the result but some delay has happened here. Use this technique to get traffic to your websites.
Example: A1 Web Directory, Anoj, Best Business Web Directory.
So these are the Off Page SEO Checklist 2018 which helps you to get the highly targeted traffic and improve your search rankings.
By this SEO checklist 2018, you can optimize your website for search engines and drive traffic to your websites. So you can do SEO yourself by this checklist and get higher ranking in Google.
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